"I think of our marketing

"I think of marketing as being BB and AB - that is Before Boyd and After Boyd.

He has totally transformed the way we think, do, and get rewarded for our marketing."
Simon Roberts - Field Seymour Parkes

"Boyd Awesome Result! £100k plus! Just to let you know that we have been awarded the work.
There were originally 65 applicants at the first stage. It went down to
14 applicants at the second stage and at the interview stage there were 4.

Thanks for your help. Rachel FSP-Law.com

“A genius in the world of internet marketing and general marketing forlaw firms and beyond"
Paul Hajek, Clutton Cox

"You are definitely good value for money."
Paul Solomon - Solicitors In Bournemouth.com

"If there's only time to read one email a day, it's yours I read Boyd. Thanks."
Janet Davis, Booth, Ince and Knowles.

Boyd, I am not a lawyer myself but a marketing consultant working for the firm here in Lincoln. It's always good to get other views on how to do things as I would never claim to know everything! Not all the time anyway.

I haven't recommended you to anyone in the area simply because they are our competition and I don't want them to act on the good advice you offer.

That's a compliment, even though it doesn't help you very much.

I have implemented one or two of your ideas and adapted some others to suit. Also, the occasional idea that you throw at me takes me off on a tangent where I come up with things that are completely different, but take their start from your email.

Jonathan Bowman, McKinnells

Search

Legal Marketing Services Quiz

Tuesday, 23 February 2010

Hi, I was just wondering why your products cost more than the shop down the road? Which answer would you give?

	A)	Look, if you want the cheapest then I suggest you shop elsewhere.
	B)	What guy down the road? Oh him. He's a crook. You don't want to buy from him.
	C)	We pay our staff more so we have to charge more.
	D)	It's true our products have a higher value. If price is your only criteria I can see why you would ask the question. Because we want you to have a quality product, we only work with top suppliers. You also have a 100% every single penny back guarantee. Is price really the only issue for you?

Your clients are loyal when...

B. Your client refers other clients to you.

Why?

A referral is the signal that your client is loyal. If the client is placing orders with you, great, but it is not full loyalty until they begin referring clients to you. If the client talks to you, it does not mean they will be loyal. Wanting to know more about is the start of the relationship.

The test for loyalty is; Will the client do business with you again, and will the client refer others to you?

If loyalty = getting referrals

doesn’t it make sense to encourage them?