Keep a swipe file of great ideas that you can copy to market your solicitors firm. In this case Medicins Sans Frontieres have used a handwritten style mailing to capture attention and make the problems they solve hit home on a personal level. There is nothing stopping you writing to your clients in a similar way about personal problems your legal services have solved for individuals. You don't have to have a typewritten, A4 letter with logo on to have the desired effect.
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