Writing Website Pages For Law Websites

Is it time you had a look at your law firm website to see if it’s doing its job?

Every page on your website can either gain a client or lose one.

So it makes sense to treat your website as seriously as your best “rainmaker”.

Here are some tips that will mean your online marketing performs better.  

Use Great Headlines That Connect Instantly With Your Visitors.

Just as they do looking at newspapers, people scan your solicitor web pages looking for the info they want – FAST!

What would work better as a headline on a page?

Conveyancing Services We Provide

or

7 Things You Must Know About Conveyancing Before You Invest a Penny

Ok, I think you know the second is better.

Yes it’s more “News Of The World” like but that’s what works.

And the second heading promises something for your legal clients too.  

Just remember to keep your headlines on one line so they are easy to read.

Use A Summary Paragraph For Really Impatient People.

Many people won’t want to read the entire page, unless they know it’s for them.

So make sure you have a short paragraph that summarises the important parts at the beginning.

This intro paragraph can be bullet points you expand on the page.

Use Sub-Headings For The People Who Like To Scan The Page.

When someone likes what you say in your heading they’ll often scan the sub-headings to find out the most relevant bit for them.  So make sure you have sub-headings that people can jump to.

Use Lists But Don’t Make Them Too Long.

People can scroll down quickly online.

 It’s easier to scroll down than read long paragraphs from left to right.

And don’t use bulleted lists of more than 7 main points.

Because most people find a list of more than 7 things intimidating and they can’t get their head round it.

Write Clearly and Succinctly For Busy People.

Each paragraph should only contain one idea. Write clearly and briefly. And don’t use superfluous words such as “at this point in time”. (Even if you speak like that!)

Read your copy out loud to yourself and other people and see what the reaction is.

If you are using archaic lawyer speak or technical terms that few people understand then simplify it.

Your Legal Website Visitors May Only Visit One Page.

Assume that your website visitor is only going to visit this one page.

Would they have what they need to make a decision and get in contact? Search engines take people directly to the page.

They may not bother to look all over your site. So make sure each page can act as a landing page and get your story across.

Use Links in Your Page Properly

Make sure your links are a different colour, (blue is good).

And use link phrases that mean something such as;

Learn More about Conveyancing Fees rather than Click Here for Our Prices

Grammar and Typos – Ouch!

Some people hate them, some aren’t bothered by errors.

But you don’t want to put anyone off doing business with your legal practice so here are some tips for proofreading;

    • Use the spell check and grammar check (set it for English)

    • Try reading backwards

    • Get someone else to check it over

    • Leave the copy for a few days and come back to it “fresh”

Tell the Reader What You Want Them to Do

Whether it’s phone you, email you, or request more information tell your prospect what they should do.

And make them a killer offer to do what you want them to do.

Remember the motto “Don’t Make Them Think!”

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Legal marketing means that you have to constantly review your website pages to see how they measure up.

If you don’t know exactly how much business you are getting from your website then start tracking it now. (Use a trackable phone number for starters, see me for details!)

Make the changes above and measure how your performance increases over the next 3 months.

I know you will be pleasantly surprised with the quality of enquries from your law firm website.

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