"I think of our marketing

"I think of marketing as being BB and AB - that is Before Boyd and After Boyd.

He has totally transformed the way we think, do, and get rewarded for our marketing."
Simon Roberts - Field Seymour Parkes

"Boyd Awesome Result! £100k plus! Just to let you know that we have been awarded the work.
There were originally 65 applicants at the first stage. It went down to
14 applicants at the second stage and at the interview stage there were 4.

Thanks for your help. Rachel FSP-Law.com

“A genius in the world of internet marketing and general marketing forlaw firms and beyond"
Paul Hajek, Clutton Cox

"You are definitely good value for money."
Paul Solomon - Solicitors In Bournemouth.com

"If there's only time to read one email a day, it's yours I read Boyd. Thanks."
Janet Davis, Booth, Ince and Knowles.

Boyd, I am not a lawyer myself but a marketing consultant working for the firm here in Lincoln. It's always good to get other views on how to do things as I would never claim to know everything! Not all the time anyway.

I haven't recommended you to anyone in the area simply because they are our competition and I don't want them to act on the good advice you offer.

That's a compliment, even though it doesn't help you very much.

I have implemented one or two of your ideas and adapted some others to suit. Also, the occasional idea that you throw at me takes me off on a tangent where I come up with things that are completely different, but take their start from your email.

Jonathan Bowman, McKinnells

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Business Plans For Solicitors

Business plans for lawyers or solicitors plans are crucial.

I listen to lots of discussion boards about law firm marketing.

And there always questions about business plans for law firms...

Have you got one?

Do you refer to it?

Do you carry it out?

Test it and tweak it?

One thing is certain. If you write things down you are more likely to do them.

But too many people think that the writing is the action in itself.

And it's really easy to write a five year, three year or one year plan and then find that six weeks into it things have changed and it is no longer relevant.

How about a 12 week plan? Something that is long enough to achieve things and short enough to action. It takes the idea of "disciplined opportunism" and puts it down on paper.

You can refer to it, action it and tweak it as you go. And that is the key.

AS YOU GO.

You can show it to partners so they know what you are doing. You can show it to colleagues so they can learn from you. And you can share the results easily on one piece of A4.

Pretty soon you've got a legal marketing manual on how you have done things, how they have worked and what will work better.

This may work for you. Or not. But you can try it if you like.

Simply email me for your 3 month legal marketing framework and I'll send it to you.

Let me know how you get on. Or make some changes and share ;-)

Remember, business plans for lawyers or solicitors business plans will keep you on track to succes.

PS have you checked out the marketing sequence for law firms page?

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