"I think of our marketing

"I think of marketing as being BB and AB - that is Before Boyd and After Boyd.

He has totally transformed the way we think, do, and get rewarded for our marketing."
Simon Roberts - Field Seymour Parkes

"Boyd Awesome Result! £100k plus! Just to let you know that we have been awarded the work.
There were originally 65 applicants at the first stage. It went down to
14 applicants at the second stage and at the interview stage there were 4.

Thanks for your help. Rachel FSP-Law.com

“A genius in the world of internet marketing and general marketing forlaw firms and beyond"
Paul Hajek, Clutton Cox

"You are definitely good value for money."
Paul Solomon - Solicitors In Bournemouth.com

"If there's only time to read one email a day, it's yours I read Boyd. Thanks."
Janet Davis, Booth, Ince and Knowles.

Boyd, I am not a lawyer myself but a marketing consultant working for the firm here in Lincoln. It's always good to get other views on how to do things as I would never claim to know everything! Not all the time anyway.

I haven't recommended you to anyone in the area simply because they are our competition and I don't want them to act on the good advice you offer.

That's a compliment, even though it doesn't help you very much.

I have implemented one or two of your ideas and adapted some others to suit. Also, the occasional idea that you throw at me takes me off on a tangent where I come up with things that are completely different, but take their start from your email.

Jonathan Bowman, McKinnells

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Lawyer Specialisation

Specialists. People pay more for them.

If you needed a brain operation to save your life, would you argue about paying for the best surgeon? No.

You may have specialist skills in certain niches which means two things.

1 You can charge more

2 You can target these niches to get more clients

Let's say you have built up considerable expertise in advising charities.

You can ask for referrals from your 3 charity clients to put you in the frame with other charities.

You can identify other charities that are similar and target them with a marketing sequence.

The sequence can include;

Testimonials and case studies to sell your expertise to these new prospects

Quality legal information with free reports, seminars, writing for charity management magazines

Legal resources for charities such as charitylaw.com to engage prospective clients

Promotions such as a £100 donation to come to your seminar or have a meeting with you.

What specialist areas do you have expertise in that you can offer to target niches?

When deciding the niches to target the 3 things to consider are:

1   how much competence you have
2   relative competition facing you
3   the size of the market

You will be surprised that very few Legal Practices identify niches they have expertise in and then target them with a marketing sequence.

It's up to you whether you want to do it. My suggestion is that you try.