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Yellow Pages and Directory Adverts for Laywers

Take This Example Of A Directory Advert. There's a Headline, a sub headline with clear benefits, an offer of a free gift, more benefits in the copy, a way to respond that is measurable, (quote code for gift) and a guarantee all in a small advert which only costs a few hundred dollars. Look at the entries for lawyers your Yellow Pages - do any follow these simple rules that get leads?
Take This Example Of A Directory Advert. There's a Headline, a sub headline with clear benefits, an offer of a free gift, more benefits in the copy, a way to respond that is measurable, (quote code for gift)  and a guarantee all in a small advert which only costs a few hundred dollars. Look at the entries for lawyers your Yellow Pages - do any follow these simple rules that get leads?
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