"I think of our marketing

"I think of marketing as being BB and AB - that is Before Boyd and After Boyd.

He has totally transformed the way we think, do, and get rewarded for our marketing."
Simon Roberts - Field Seymour Parkes

"Boyd Awesome Result! £100k plus! Just to let you know that we have been awarded the work.
There were originally 65 applicants at the first stage. It went down to
14 applicants at the second stage and at the interview stage there were 4.

Thanks for your help. Rachel FSP-Law.com

“A genius in the world of internet marketing and general marketing forlaw firms and beyond"
Paul Hajek, Clutton Cox

"You are definitely good value for money."
Paul Solomon - Solicitors In Bournemouth.com

"If there's only time to read one email a day, it's yours I read Boyd. Thanks."
Janet Davis, Booth, Ince and Knowles.

Boyd, I am not a lawyer myself but a marketing consultant working for the firm here in Lincoln. It's always good to get other views on how to do things as I would never claim to know everything! Not all the time anyway.

I haven't recommended you to anyone in the area simply because they are our competition and I don't want them to act on the good advice you offer.

That's a compliment, even though it doesn't help you very much.

I have implemented one or two of your ideas and adapted some others to suit. Also, the occasional idea that you throw at me takes me off on a tangent where I come up with things that are completely different, but take their start from your email.

Jonathan Bowman, McKinnells

Search

Google Plus

80 Million Google Places Pages Have Moved to Google Plus

I’ve often repeated that Google Places is the number one way of getting local online prospects to make a call to you...and I predicted Google was making a big play for Google + to integrate local search.

Whilst much of the backend of the Google Places system remains, i.e. the Google Places dashboard (where you update your details, add photographs & input other information) you now have more control over your visual elements and social interaction with your Google+ pages

Here’s what you should do.

Keep on with your traditional Local SEO campaigns just as before (listing on local directories, local keywords in your copy, consistent NAP info (name, address, phone number).
Claim both your Plus and Place pages for your business.
Get your Plus page linked from your website on each page (much like your NAP info)
Get a small amount of Google+ activity such as postings of guides/download/info
Tell all your existing clients who have an @gmail.com address that you’re on Plus & you’d appreciate a follow (because they can do this easily)
Make it a regular task to add in additional Google+

Google Plus and rankings...

Rankings have been affected dramatically.
This is radical change from Google. There is no doubt that they are doing this to increase social interactions about local businesses. Reviews and recommendations are important and you should be facilitating these and asking for them. (And monitoring them).

If you haven’t the time to claim your Google+ listing I’ll do it for you for £477.

Email me Boyd@GreatLegalMarketing.co.uk

PPS If you don't think the internet is for you...watch this video