"I think of our marketing

"I think of marketing as being BB and AB - that is Before Boyd and After Boyd.

He has totally transformed the way we think, do, and get rewarded for our marketing."
Simon Roberts - Field Seymour Parkes

"Boyd Awesome Result! £100k plus! Just to let you know that we have been awarded the work.
There were originally 65 applicants at the first stage. It went down to
14 applicants at the second stage and at the interview stage there were 4.

Thanks for your help. Rachel FSP-Law.com

“A genius in the world of internet marketing and general marketing forlaw firms and beyond"
Paul Hajek, Clutton Cox

"You are definitely good value for money."
Paul Solomon - Solicitors In Bournemouth.com

"If there's only time to read one email a day, it's yours I read Boyd. Thanks."
Janet Davis, Booth, Ince and Knowles.

Boyd, I am not a lawyer myself but a marketing consultant working for the firm here in Lincoln. It's always good to get other views on how to do things as I would never claim to know everything! Not all the time anyway.

I haven't recommended you to anyone in the area simply because they are our competition and I don't want them to act on the good advice you offer.

That's a compliment, even though it doesn't help you very much.

I have implemented one or two of your ideas and adapted some others to suit. Also, the occasional idea that you throw at me takes me off on a tangent where I come up with things that are completely different, but take their start from your email.

Jonathan Bowman, McKinnells

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Record Breaking Referrals Within Five Minutes

The Most Successful Referral Marketer of
All Time is in the Guinness Book of Records.

His name is Joe Girard. Joe sold cars in Detroit.
He would sell 7 cars every day.
Nearly all of Joe's sales came by way or referrals.

What was Joe's Secret?

Joe created a system of staying in touch with all his past customers
and people that knew him.

Joe's System for Staying In Touch?

He knew he could not possibly "physically" contact a lot of people on a regular basis, so he sent them greeting cards.

He started to send cards on a regular basis to all the people that knew him.
The more cards he sent, the more referrals he got.

He sent more and more with messages that were personal and handwritten.

Eventually He Sent Out Over 16,000 Greeting Cards a month and had a team of people help him!

He had discovered a system which worked.

What system do you have in place to make getting referrals from your
most profitable clients as easy and as successful as possible.

Perhaps five minutes a day to write five thank you cards is your system?

If you don’t have a system, then it is up to individuals to ask to ask for referrals.

And the problem with that is that not everyone does it, not everyone does it well, and not everyone does it successfully.

With a system, it is an automatic process which can be measured, improved and reworked over time, irrespective of the aptitude of the individual and their skill level.

And a system will also ensure that the reward to the referrer is never forgotten, which is the surest way of getting more referrals.

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