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Direct Mail For Lawyers - Make It Lumpy

When you send your direct mail you need to get it opened. One way of doing this is to make it "lumpy". Human nature means that we open letters and parcels of a lumpy nature to see what's inside. A piece of direct mail that is a present or a gift is more likely to be opened than a franked, brown envelope with a label.
When you send your direct mail you need to get it opened. One way of doing this is to make it
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