Solicitors Marketing Information

277 solicitor law firms are using these simple-to-implement
marketing secrets
and resources that have been proven to work.

If you like proof, you'll like this video (including my dog!)

It's nice to have won Words4Business.com Marketer of the Year 2013


 
My private newsletter clients call on my resources to help them take control
of marketing. Because they want to enjoy the positive personal and professional
outcomes of being able to easily;


1   Find new prospects
2   Get these prospects to convert to new clients
3   Keep existing prospects
4   Grow the existing and new prospects
5   Enable these prospects to become volunteer referrers

They are able to do this without employing any more staff or increasing
time at work or
even radically changing the ethos of the company.

Sign up to my newsletter as a priority today so you get the latest tips, ideas and videos.

When you want to invest some money in creating a marketing strategy that works
then let me know. We'll talk on the phone, I'll send you something, you'll think
about what you want from me and if you want...we'll work together on creating
the new law firm you want.


By the way
click here for proof I can help with six-figure wins

How Do You Do Marketing The Correct Way?...check out the video...


 

Want to be on the first page of Google for your key search term?

Watch this
video

check out the PR tab above on the menu for my special offer.
 


Use Your Clients Birthdays to Target Them For An Offer.
Watch this
video
http://youtu.be/OvAuVwnTYy4



 
 

Here's a quick video about getting more reviews on Google.

 

http://screencast.com/t/a2Or1oCvvk

 

If you want me to do one for your clients so you get more reviews I'll do

it for £147. It'll help you get the five reviews you need for the golden stars.

 

A quick video today highlighting some issues...

  • What is your reputation like online?
  • Are you being hurt by negative reviews?
  • Do you miss out on new clients because they are put off?

Watch this video; sorry about the sound  - had to record it on my laptop mic.

 

http://www.screencast.com/t/xqVELRoo

 



What happens if you get into hot water with Google?
 

Did you see Irwin Mitchell got into hot water with Google...? (Happily they are now back.)

 

https://plus.google.com/u/0/events/cg7g9ntpjsqnrvlnpigj72uu540
 


Watch some of these videos to make some money for your law firm.
 
Try some of these videos instead of the local news.
 
http://screencast.com/t/6pZalxUj4 - how you can use YouTube and Google+
 
http://www.screenr.com/k0ms Why you must master internet marketing
 
http://www.screenr.com/A7p Why should I choose your firm?
 
http://www.screenr.com/pjd Testimonials are you best selling tool
 
http://www.screenr.com/hZp Why you must review your prices
 
http://www.screenr.com/hrss People buy when they want to so be there for them Automatically
 
http://www.screenr.com/FBl How to make a simple video for your website
 
http://www.screenr.com/KAA Some easy referral ideas
 
http://www.screenr.com/viB Keeping the sales process simple
 


Have you got a problem with your online reputation? Is it putting potential clients off?

Watch this video...



 

Writing Articles - Here's a before and after example you can use
to structure your own website, newsletter and email content.

 

http://www.greatlegalmarketing.co.uk/sitedata/Misc/Killer-Article-Writing-GLM.pdf

 

If you copy my format you won't go far wrong.
 


Don't have time to get leads through writing? (Or video)

 

If you don't want to write the content yourself

you might want to visit www.words4business.com and use their content for blogging and email newsletters. (I'd say just do the free trial Joe offers and see what happens as a minimum)

 

I took one article and spent 3 minutes on it and got on Google's first page for a relevant search term just by adding in some geographical terms. Civil Partnerships Solicitors Bournemouth (I sent Joe a video of how I did it - ask him for it.

 

Here are 20 ways you can slice and dice the content Joe sells to make it go further...


1 On your website
2 In your newsletter
3 As part of a direct mail letter
4 On an audio CD (when read out loud)
5 As audio or basis for a video on your website or You Tube
6 As an email as part of a 7 week email newsletter
7 In a newspaper
8 As a press release
9 As an invitation to a radio journalist to get in touch
10 As part of a selling pack
11 As a fax broadcast
12 On a display board
13 As a report
14 As a handout at seminars
15 As the basis for a presentation pack
16 For an information line

17 As a Tweet

18 As a Facebook Post

19 As a LinkedIn post

20 As a chapter in a book

20.1 As a Google+ post

 

Amazing how much blood you can get out of a stone!



Video and Audio Testimonials are a key selling tool

One of my clients just got 16 video testimonials he could use to sell by using Testimonial Director.
 

Just a couple of years ago, the only practical way of capturing video testimonials was to be in front of your customer with a video camera. But today, mobile devices and the ubiquity of high speed internet means that there are now a variety of options for getting multimedia testimonials without being there.

Clients can record themselves on their webcam or smart phone and upload it to
YouTube. You grab the embed code from there.

Alternatively you can go for a system that allows you to get video testimonials directly from your website...possibly the coolest and neatest way of doing it...here's something I think will make life a lot easier.

Check out
this interview I did with Testimonial Director

It allows clients to record testimonials directly on your website.



Audio testimonials are also a very effective tool for selling.

Take a listen to this Speakpipe service. It enables your clients to give you a testimonial and to send you voice messages right from a web browser without any phone calls. http://www.speakpipe.comHere's how it worked for me....Boyd audio testimonial

A tip for you is to ensure you use testimonials on the top 10 pages of your website. Don't just use them on the "testimonial page" because that's like only opening for business once a week.

 



Automated Marketing Secrets

 

Check out this -  I've shot a video showing how easy it is to set up automated marketing. That's here. 

 

And you really ought to see how it works by clicking this link

 

http://eepurl.com/ebjXn

 

Here's a page with more information on it


_____________________________________________________________

Your Clients and Prospects Want To Hear From You
 

Just used a new service to record something

for you...It's a cracking true story.

 

Grab it here

 

Best laywer true story

 

I wonder if your clients would like to "hear" from

you more often? If you're using any blogging or writing to communicate or even Twitter or Linkedin - maybe you could try out http://shoutomatic.com?

 

And how about getting lots of audio testimonials

easily with something like https://www.speakpipe.com

 

Nothing sells better than testimonials. Let me know if

you try it out. Or even better see how it works by

going to this page

 

https://www.speakpipe.com/Testimonials and recording

a really nice message ;-)

 

New Interactive Manual Full of Practical Lessons and
Videos On How To Get More Business.


From the many emails and videos I get and the people

I've met at seminars and talks, I know people have enjoyed

and used the information from my newsletter. (Watch the testimonials
on this page if you don't believe me!).

 

I have just completed an interactive book with videos and reports.

It's a summary of what I've taught over the last 18 months containing
7000 carefully chosen words, around 20 videos and 10 reports.

It's a download, it's got information and strategies no-one else will give you,
it's simple to implement and you don't have to invest any money to
make it a success.

It took 12 months to put together and it's being used right this minute by successful law firms. It will allow you to analyse your own firm and your marketing in a unique way.
 

It's not fluff or flash. It's practical and most ideas are easy to implement for a complete beginner. The manual is £48. 

And it's 100% money-back guarantee.
Use the book to help you and if it doesn't help you send me an email saying it's no good and I'll refund you.
 

As soon as you invest in this you'll get a link to my interactive manual
to download it.
_______________________________________________________
 

Some short 2 minute videos for you that get you thinking.

 

"Where will you go" video

 

And the  "belief" video

 

PS there are some more videos from this series right here


 

Cross Selling Checklist

 

One of the new members asked me about cross-selling, so I thought about some key things firms should teach their staff to do. You'll get more cross selling done if you;
 

1. Make it part of the job - and explain why it's important
2. Keep score - reward people for cross-selling
3. Staff will then see it's important.
4. Make sure it's part of the questioning process for phone calls.
5. Coach all staff in cross-selling so they feel confident in doing it.
6. Put cross selling paragraphs on the bottom of everyone's emails.
7. Make sure links on the website cross-sell (with the right keywords in the links)
8. Make sure that you cross-sell in email and paper newsletters
9. Bundle products together so cross-selling is seen as natural
10. Have forms that people fill in and give to other colleagues with opportunities.
11. Have a follow up and feedback system in place to see who follows up well.
12. Have a budget in place to reward staff who pass on opportunities,
13. Reward internal referrals whether they turn into work or not.
14. Think about it. Action it. Test it. Refine it.

 


Cross selling is habit you must create. And PROFIT from. And cross selling means you always have new services to sell.

 

Remember "If you aren't counting, you're just practising".


 

PS, you know I talk about tracking your marketing?

 

I'm going to be launching  a service that will allow you to do this

very soon because I believe in it 100%.

 

If you want to be the first to try call tracking, gratis,

maybe on your newsletter/advertisements/website - email me today

 


Travel broadens the mind and the pocket.
 

I travelled over the summer and kept my

eyes open for things that might be useful to GLM

members.

 

Here's something I spotted from the university of life.

 


solicitor marketing and pr ideas

 

 

It's a cafe in France where you pay

a lower price for your coffee if you ask

politely. It's 2 euros if you don't say please

and 1.80 if you do.

 

Manners cost nothing and yet this cafe

owner decided to make them worth something and

got lots of publicity as well as a nicer clientele.

 

There are hundreds of ideas like this you

can use to get local or national publicity.

 

And that means free advertising.

 

My old boss, Sir John Madejski copied an idea he saw in America and

made £250M (AutoTrader magazine). So I know that if you try you might

succeed.


 



Does Your Firm Do Conveyancing?
 

Claim Expert Status – because experts get paid more.

 

Paul Hajek from Clutton Cox gets 4 our of 10 clients via his website for conveyancing.

 

That's based on excellent writing and blogging, (he's won awards for it, PrimeLocation, Legal 360 and is Law Society Accredited for Conveyancing Quality).

 

He  took my advice and wrote a book about his subject which is conveyancing.  He's now got expert status. Which is why he converts even more of his prospects to paying clients.

 

As I've worked with Paul for a number of years, I've been on his case to let other Great Legal Marketing Subscribers use his book to do the same. I know how hard it is to find the time to write a book. But because I believe in this I have moved heaven and earth to get Paul to agree. (Authors get precious with their work!)

 

If you are interested in having your own expertly written, 111 page book with everything in it you need to win instructions - then get in touch with me.

 

We are talking about having your name on the book as the author. Your company on the cover. And giving you 1000 copies for you to give to your Estate agent partners and conveyancing prospects.

 

I'm pretty sure you don't have 3 months spare to research and write a book. But with the average conveyancing deal worth £1500-£2000 in fees, your new book only has to get you a couple of deals a year and it's paid for itself. And that's excluding any publicity you get.

 

Let me just mention 3 reasons you might want to do this;

  • Nothing gives you better instant expert status than having a book.
  • When you let your local BBC Radio station and newspaper know you have written a book they'll want to feature you. That's priceless publicity. (I'll give you a sample press release)
  • When you offer to send prospects your book, it blows them away.

 

This is not a freebie.

 

Paul has to make some money out of his hard work. But if you are interested, it's £2200 for 1000 copies of the book with your name on it. This is a real book not a digital download. People still love physical books!

 

I am also going to set up an autoresponder sequence for Paul - this is so he can convert even more clients who get the book.

 

Email Paul@CluttonCox.co.uk to become a published author.

 


Content Marketing Mistakes To Get More Sign Ups

Websites are great for showcasing your business. (see video) http://www.screenr.com/SX78

 

But they are also great for getting someone to pick up the phone, send you an email or sign up for some more info. Once someone makes the connection with you and you have their contact details - you put them in a marketing sequence that I call "Buy or Die". (see video http://www.screenr.com/hrss)

 

Pages on websites that are designed to illicit a specific action have to make it easy for the prospect to take action. Think of your pages as a slippery slide where the headline leads you to the opening line and then the opening paragraph and so on. If you can keep someone interested until you ask them to take action - then you are on to a winnner.

 

Many law firms are starting to use reports and guides to get people to give them their contact details. (Content marketing like this is a great tool   http://visual.ly/content-marketing-explosion

 

Often the reports are good but they don't get as many sign ups as they should. This is usually because the basics of landing page design are taken into account.

 

Here are 10 steps you can take now to optimize your enewsletter/report/pdf landing page to get more customers and prospects to sign up for your content.

  1. Spell Out the Benefits: On the landing page, clearly list why someone should sign up for your enewsletter.
  2. Show Them a Picture: Show a sample picture of what they will be receiving (what does the email newsletter or report or download look like?).
  3. Link to a Sample: Link to a sample enewsletter and have that sample open up in a daughter window (don’t take them away from the landing page).
  4. Sign Up is Above the Fold: If prospects have to scroll down to get to your signup area, there is a problem. Bring the signup above the fold.
  5. No More than three to five Fields: Less fields = more likely prospects will sign up. Only ask for the fields you truly need. Name and email is bare minimum.
  6. Clear Link to Privacy Statement (Below the Fold): Although no one will ever click on it, be sure to have a privacy statement available that has been checked by your legal team.
  7. Tell Them What You Will and Won’t Do with Their Information: At the bottom of the page, be very clear about how you will use the information they’ll be giving to you.
  8. Button Says “Subscribe” or “Sign Up” (Not Submit): Words like submit and phrases like “click here” don’t accurately spell out the positive action you want prospects to take. Use “subscribe” or “sign up”.
  9. Get Rid of Needless Distractions: The landing page for your enewsletter has one goal…to get people to sign up for the enewsletter. Get rid of all the distractions that may take them away from the signup page.
  10. Testimonials and Awards Are a Must: Put at least one good testimonial about what a user thinks about your enewsletter or report.

If you are stuck for content then why not take a look at http://www.legalrss.co.uk/

Ask Joe Reevy what he can do for you and trial his stuff. Tell him I sent you

and he'll probably send me a t-shirt.

 

And if you are into conveyancing copy Paul Hajek http://cluttoncoxco.web2.hubspot.com/receive-your-free-copy-of-my-book/Default.aspx he's even willing to let you swipe his book for your own use (for a modest fee)

 

 
 
Website visitors don't often buy anything or even call you.

 

 

But there is a solution to this problem.

 

And it's called Remarketing.

 

Here's a video http://screenr.com/SX78

 

It's about 3 minutes long and it'll give you the basics of

this spooky marketing technique.

 

Check it out here


______________________________________________________________________ >
Ways To Convince Your Prospects Are Many -
Have You Got Them Covered?


Check out this report to find out.

 


Manage Your Online Reputation -
Check out this
new video and report page.

 
Citation Report - Find Out Where Your Citations Are And Where
You Can Get More To Boost Your Rankings Online.


Get the training here "Yes please £47 is a bargain to find so many new
citation listings"

 


2 Minutes "Work" Can Get You New Clients In Six Days.
 

People go online to find out which companies they can trust.

 

So your website has to have some trustworthy information.

 

This is what I did to put some trustworthy info on a site.

 

  1. I just got some content.

  2. Put in a word or two.

  3. And got found on Google within 6 days.

 

And it took me 2 minutes.

 

So now I've got a chance of getting some more Civil Partnership
work for my client.

 

A receptionist could do it. A Partner could do it So could a Sole Practioner.

 

2 minutes -  once a week.

 

Check this out.

 

Video One - doing it

 

http://screenr.com/mXis

 

Video Two - seeing the Google results in 6 days

 

http://screenr.com/jN9s

 
Flint Bishop Sign Up Small Businesses To Subscription Service
For Commercial Law


I've mentioned before that packaging something so that it is easily understood

is a great way to sell services. People like packaged products and packaging adds

value.


(Remember my video on this http://screenr.com/Xce)

 

 

Alan Mercer from Flint Bishop has invested some time and effort in creating a

subscription based HR and Employment law service. FB Support was created

when Alan realised
(from meeting business clients) that their HR needs weren't being met, either by companies like Peninsular, or local solicitors.

 

 

There were service and cost issues that these SMB's and PLC's didn't like.

 

So Alan created a service that they do. Check out the site for yourself and think if there's
something you can do that is similar to package up your services.

 

 

http://www.fb-support.co.uk

 

 

There are two things worth noting. First, people often buy at £99 a year and then
trade up...i.e. in for a penny in for a pound and secondly, Alan didn't just think of an
idea...he researched it and TOOK ACTION.

 

 

And here's my video reminder  http://screenr.com/Xce on packaging

 

 


 

Use The News - The Media Love "It's National Divorce Week" and
other ideas
 

Free PR is a great way to get yourself known as the experts in your field.

And it's pretty easy to come up with very short press releases for local media

who want news stories to fill their radio airtime or pages.

 

 

So do you have a publicity plan? Do you cut out articles from newspapers
that can generate ideas for your firm to get local press and radio coverage?

 

 

For example, if you offer Divorce legal advice next week there is Divorce Week.

 

Maybe you could write a quick release and send it to the local radio producer
(BBC Local radio is best) and your local weekly newspaper.

 

 

Something like this...

 

 

Did You Know That Divorce Week Starts on the Jan 9th 2013?

 

 

Unfortunately, the first true week back at work after Christmas and New Year is also the
week when many people decide to get divorced.

 

 

"This time of year is when people make decision about their future. It seems that being
with your partner over the holiday period for a prolonged length of time combined with the
New Year and looking for a new start, means that many decisions to divorce are taken,"
says Paul Solomon of SolicitorsInBournemouth.com

 

 

"A fresh start to the year and to a future life is always attractive. But at Solicitors in
Bournemouth we advise that before you take any decision you must see how the legal
landscape lies, especially if there are children involved."

 

 

"We're certainly not celebrating a busy January because people ask us for divorce advice.
But we are pleased when our advice helps someone start a new life once they have decided
that divorce or separation is the path they want to take."

 

 

If you are thinking about divorce at this time of the New Year , SolicitorsInBournemouth.com
are offering a free consultation to Echo readers so you can make the right decision from a legal perspective. They also have a free guide available for Bournemouth Echo readers on their website.

 

 

 

Ends

 

 

Paul Solomons runs SolicitorsInBournemouth.com. A qualified and experienced solicitor,
he has also published the legal book Wills, Probate and Inheritance Tax, The Zero
Tolerance Approach to Misinformation.  He has also been the chair of the board of Trustees for Christchurch Citizens Advice Bureau for many years. His offices are on Seamoor Road,
Westbourne.

 

 

For more information please telephone 01202 802 807.

 

 

Here’s 3 reasons why a solicitor should be your starting point for divorce advice.

  • The law changes from time to time. Lawyers must keep up with the law. That’s our job.
  • As solicitors we have to make sure that the advice we give is applied in the right way.
  • There are so many common myths about divorce that you must consult a lawyer before you separate otherwise you won’t know what the outcome may be.
PS Here are some  tips that I have collected from various members. I think number one is
my favourite

 

 Grab them...http://www.greatlegalmarketing.co.uk/sitedata/Misc/From-the-brain-of-Boyd-But.pdf

 

 

They are the sort of things that might help you.

 


 

 

What Do You Want From Your Work?
 

 

And only you can make the commitment to take action.

 

So Please Read More On This And Check This Page

http://www.greatlegalmarketing.co.uk/sitedata/Misc/Do_You_Know_What_You_Want.pdf


Why You Should Ask Your Best Legal Clients What They Want From Your Website

One reason why Google is successful is because it allows people to abdicate from responsibility. Their process of searching for what they want is summed up by “Don’t make me think!”

Freedom to research is scary.

Prospects searching have a fear of making the wrong choice. Google gives law firms appearing on page one of Google results huge credibility with these “scared prospects” because if they pick one of the top firms on Google they feel they aren’t going to be wrong.

When you are already ahead of the competition on page one you can only mess it up.

How do you mess it up?

You fail to get someone to like and trust you. Not everyone will like and trust you so don’t try and be everything to everyone. Decide who you want to be friends with.

Who are you current best clients?

They are who you want to be friends with. Your strategy should be to get more of them by giving them online the sort of experience they want.

So how about asking your best clients what it is they want?

Sure enough you’ll find out what you need to have a website that will get others to like and trust you and soon become another of your best clients.



What can you learn from the way in which your calls to your solicitors office are handled?

 

The answer is...practical stuff.

Things like where your leads come from, how many convert to sales and what you can do to improve this. ( I call these "the numbers").

 

You also find out things about how they are handled - and what you can do to improve the way you run your business.

Hearing recordings of calls to your business will reveal a gold mine of information.

(It's ten times better than any survey and ten times cheaper). And your staff will get better at selling. They'll be able to build up a list of common questions and all your staff can help answer them. This is then a great guide on how to handle a call, (and a sale).

Law firm employees aren't always natural salespeople so building this checklist will be a major asset to your firm. And it's a way of sharing sales skills amongst everyone in a co-operative way.

_________________________________________________________________________

How To Make Your Law Clients And Your Life Easier

When someone comes to you for a Lasting Power of Attorney (or any service) and you sell them on your services and they ask for an appointment and they say..

"Is there anything I have to bring with me?" you want to make sure you make life easy for them.

 
  • Give them something that explains what is going to happen and what they need to bring with them when you have your meeting.
  • You can include details of how to get to the office, where to park and what to do in case of last minute cancellation.
  • Include testimonial letters and any press cuttings too.

You can then send this in the post (and email) to them with a confirmation of the appointment.

(Ideally you'd take a mobile number too so that you can text them a reminder via Admeter).

This process saves time on the phone, sounds more professional and acts as a referral tool

That's because you  put two guides in the envelope asking the person to refer you and in addition you also cross-sell other elder law services.

If the NHS can send something out about what will happen when you go for a consultation...every law firm should be able to do the same.

Or is everyone already doing a great marketing job on this? I'd like to think so.


Why the Steve Jobs Legacy Could Be Great For Your Business (or not).

Steve Jobs has left a legacy of amazing products.

 

But one thing really astounded me this week.

 

It's the Apple voice activated operating system - (see the video)

 

http://www.youtube.com/watch?feature=player_embedded&v=nZSkvwpBBok

 

When you can ask a phone any question you want such as,

 

"Find me a great local solicitor that can handle my divorce"

 and the phone gives you the answer...

 

"I recommend Solicitors in Bournemouth, they have 79 positive reviews from happy clients, they are accredited and insured and offer a free consultation and fixed rate options. They are 1.7km from your home and offer free parking. They are rated 5 stars out of 5."

 

That's going to be pretty amazing. And scary for many firms.

 

(You might want to get my Review Crusher training at this point - get it here)

 

But then the world isn't going to be the same for anyone in any industry...

 

All you can do is cover as many of the bases as possible...and ensure that your online reputation and marketing is the best it can be.

 

Because online is at the centre of your brand. (Make sure you've seen this page on my website too)

 

Watch this video if you haven't about why you website should be a multi-media channel.

 
 
You Can Film 100 of Your Own Video Testimonials This Year

Got a laptop at the office? Got a webcam? Got a microphone? (use a Samson Go Mic recommended).

Then you can get every visitor to your office to make a video testimonial  for you. Just sit the laptop at reception. You'll get something like this

http://www.youtube.com/watch?v=Dvt5SFclNBU

This is VERY  POWERFUL. Please try it. And then send me lots of £'s when it works for you. Because it will.

Or why not practise by sending me a video testimonial about what you get out of my emails/website/videos? That'd be great.

Here's
how you can use those 100 video testimonials.

 

 


Your Business Is The Internet - So Pay Attention To How You Are Doing
 

Selling
Generating Leads
Client Service
Delivering Services
Building Loyalty
PR - Expert Status
Branding
Repeat Lifetime Clients

 

All these things above are a function of your website.

 

Some people still don't get it.

 

Which is why I put a little basic video up on the website right here

 

But I want to ask you one question...

 

What is the bounce rate on your website? (That means how many people

come to your site and then leave it within 8 seconds).
 

Because if you can reduce your bounce rate from 75% to 50% you'll make a lot

more money. That's because you will engage with 25% more people. And get 100% more leads.

 

But first you have to look at your numbers. And then devise a way of reducing your bounce rate.

 

So if you have a high bounce rate don't let your web designer fob you off.

 

Tell him exactly what you want to happen to your website because your website is your business. And your business is in internet marketing.

 

And if you don't know what to do...maybe become an expert by talking to a few...


Love Your Clients? Get Them To Carry Your Card

 

 

Remember the advertising catchphrase, "Don't Leave Home Without It"?

Alan Whicker and Karl Malden used to advertise the American Express card, almost describing it as the 4th emergency service. (You have to be over 40 to remember these adverts).

The American Express card could get you out of trouble. Their traveller's cheques could be replaced if they were stolen. The basic premise was American Express was good in emergencies - other cards not so good.

This made me think of the ban on referral fees for personal injury cases.

Because when someone has an accident it's an emergency. But as soon as someone has an accident it's the insurance company that has the power because it gets the first call. And that's why they've been selling PI cases.

However, if every driver had access to a personal injury solicitor or a personal solicitor and it was the solicitor who got the first phone call and handled and advised the injured driver - then things would be different.

And how difficult is this?

Perhaps if every existing client of every law firm had a card, (like a donor card) that provided 24 hour legal advice line then things may change.

Thereafter, every existing client gave 10 cards to friends and family. And so on. Pretty soon every person in the country would have one of these cards.

Far-fetched? I don't think so. I have an RAC card in my wallet. And a donor card. I don't expect to use them - they are there just in case.

And the solicitor is well-placed to build up a personal relationship with individuals and offer genuine legal expertise. So "don't leave home without it" should be the rallying call of solicitors everywhere so that they can be in control.

And how much does it cost to produce a colour card that slips inside someone's wallet of purse?

£100 for 10,000 cards. Not much to ensure you get the first call...



Missing Six Client Calls A Day - Read Their Story

Despite having two receptionists, this law firm were still missing SIX valuable calls per day at just ONE of their offices.

 They recognised the problem and found the solution. Read their story.

Tim Bishop's Story

http://www.bishopslaw.co.uk/site/library/legalnews/telephone_enquiries_missed_opportunities


Barter Your Way To Profits And Slash Your Costs

 

Here's a thought for you if you have business clients of personal clients that run businesses.

Barter. Trade some of your work for some of theirs.

Unless you are operating at 100% capacity (and if you are you should raise your prices quick) then you probably have some spare time.

So why not follow the lead of other companies and barter?

I used to barter football match tickets at Reading FC for company cars, office supplies and advertising. And why not? Tickets were empty seats with a big sell by date, (every match).

  • One Great Legal Marketing member slashed his accountancy costs to zero by doing the legal work of his accountants.
  • Another did legal work for his IT services firm.
  • And I know that IBM traded computer work with an airline and charged them for every mile their jumbos flew - rather than straight up cash.

You probably know you what you spend your money on.  If you don't then it'd be worth finding out.

And there may even be something you want but can't afford. Maybe you could barter for it?

Barter is an ancient tool for survival. It's always been there and I don't think it's going away.

PS And if you have never used an Expense Reduction Analyst (someone that brokers better deals on electricity/phones etc for commission only) then you might want to try one.


Forgetting To Say Thank You Is Costing You Thousands

Too often in business, (as in life) we seem to be too hard pressed to remember to say thank you. Remember when you were a kid and you had to hand write all those Thank You notes to your aunties who gave you that £1 Woolworth’s gift voucher.

Didn’t you just hate it, (despite the fact that it got a gift voucher every year without fail?)

 

Well that “getting your Aunt’s business every year” tells you something about thank you notes.

A personal thank you note is something that the receiver loves to receive and they’ll reciprocate the thank you by giving again and again.

When you say thank you remember these simple steps.

 

  • Handwritten notes are far more effective than typed notes.

     

  • Personalised notes are better than general (i.e. thoughtless) notes.

     

  • Don’t make it several gushing pages long. A short note has more impact.

     

     

     

     

  • The more genuine the note is, the better it is.

 

 

And just in case it’s been 37 years since you last wrote a Thank You note, here’s a memory jogger for you…………..

 

Dear Michael,

 

 

Thanks for your business. It’s been great getting to know you and your company.

 

I look forward to the game of golf we’ve booked up next month. As neither of us have played the course before, we’ll discover the bunkers together!

 

I’ll keep in close contact whilst the project goes on and once it’s complete, we’ll review it together to see what we’ll do next.

 

Feel free to call me anytime during the week, except Monday-Friday!

 

Kind regards,

Boyd Butler

Xxxxxxxxxxx Personal Mobile.

If you write something like this you won’t be repetitive.

 

 

  1. You won’t overegg the thank you.
  2. You tell him you’ll be getting in touch again.
  3. You’ll be there the whole time.
  4. You made it personal and you made yourself accessible through your personal phone.
  5. You also gave it a sense of humour, not some dull, lifeless corporate gift.

And don't think this won't work. It will.

Get your postcards for about £30 for 500 from a company like http://www.overnightprints.co.uk

Or to really impress clients send them a postcard from your holiday.

 

 


Golf Clubs, Tennis Clubs, Bowls Clubs, Big Employers Have Clients Like Yours

All you have to do is make any marketing they do on your behalf win-win.

And how can you do that?
 

Getting Clients Whilst You Sleep - Also Known As Buy Or Die

There's a way to get people to buy even when you sleep or totally forget about them. All law firms should do it.

It's called an Auto-Responder and it sends emails over a period of time on subjects you've had enquiries for. I've shot a video showing how easy it is to set up.

That's here.

 And you really ought to see how it works by clicking this link

http://eepurl.com/ebjXn

I've set this up to show you how easy it is to set up specific newsletters with content that just runs and runs on a "buy or die" basis.

I guarantee you'll make more money if you set up Auto-Responders for your enquiries. It's almost a set and forget marketing system.

And if you want me to set you one up I can. Just get in touch. Sign up to this Auto Responder and think what you could do with marketing that is totally automated.

http://eepurl.com/ebjXn

 

Price Objections Are Great Buying Signals

The request for the lowest price is just another barrier for your law firm to overcome.

When someone asks about price it means they have made a mental leap... about buying your service. To find out how you can overcome price objections and watch a video about why you aren't charging enough
here's a PDF

http://www.greatlegalmarketing.co.uk/sitedata/Misc/Never_Let_It_Be_About_Pric.pdf

 


Welcome To Your Sales Prevention Department

 

Solicitors that leave wads of cash on the table because they don't have a systematic way of handling telephone prospects.

You see there may be nothing wrong with your marketing. You may be pre-persuading people about how great you are. But then when they call you they get infected by the sales prevention virus.

The following events are based on a true story. All names have been removed to prevent the solicitors firm from being identified. (But it could be yours).

Let's say someone calls you to get a pre-nup agreement. They've seen your info-rich website and picked up the phone. They call and ask "How much is it for a pre-nup." This is a big buying signal. So how do you screw it up?

"Let me just check the computer." Yes, that screws up.

"Let me just put you on hold" Yes, that screws up.

"Er...I'm not sure, can you call back, she's not in at the moment" Yes, screw up.

I agree with you it sounds unbelievable. But in most law firms this is exactly how the phone is answered.

You should have a system for handling calls that guarantees 90% conversions of callers to clients. If you don't then you are losing money big time.

What's the minimum you need for a system to handle calls?

  • How much it costs (without looking at the computer which is not working) How about a paper price list available to all staff?
  • Which solicitors handles the other side i..e who you recommend and why and how much they charge.
  • That you can set up appointment/s for the prospect with the other solicitors so they just make one call to you. Make life easy.
  • When the prospect needs to get the pre-nup done by.
  • Get the phone number, mobile, email and postal address of the prospect.

If you don't book an appointment in there and then don't let them go off and phone the other solicitors and phone you back when they feel like it! You fix a time to call them back.

  1. You may also want to email a sample document to the prospect so they can see what they are getting? (Immediately). Costs nothing.
  2. Send a postcard from your firm that day (first class) with your contact details and confirmed price on it. Costs 50p
  3. Two hours later give them a timescale/breakdown of what happens and offer an appointment time (that suits you). Costs nothing.
  4. The following day text them a reminder of the appointment being held for them. Costs 10p.
  5. Then put them in a weekly reminder email sequence (automate this - let me show you how) so that they either "buy or die". Costs nothing.

All this is 60 pence in marketing costs. Remember it's about being resourceful, not resources! I am sure that this will help you close lots more business. And it's replicable for every type of enquiry your firm gets.

Any solicitor that did this would impress the hell out of me! If you liked this newsletter you may also like this PDF

http://www.greatlegalmarketing.co.uk/sitedata/Misc/Do-People-Like-You.pdf

PS, if you aren't recording your calls coming in to your firm you'll never know how to improve things dramatically. I recommend you do it. And if you want to I can help you.

 


 

Two Website Warnings For Solicitors

Here's warning 1 "If you put your mind to it -  you might just be able to do it."

A few months ago I had a bet with someone that I could launch a law firm website and get calls within a month using only the time I would normally spend watching News at Ten.

 

As they say on Eurovision broadcasts...here are the results of the Jury...

  • 99 phone calls of which 8 were unanswered
  • confirmed work and new clients = £££'s
  • good Google results - despite not having a Google Places listing for the site (there's a reason for not having a Places listing for this site)

Warning number 2

It's not the prettiest website or best law firm website I've see but hey, I did it to show what can be done by someone, at home, from the comfort of their living room.

The website is www.SolicitorsInBournemouth.com

Because all calls are tracked (and automatically diverted to another solicitor seamlessly) it's been a great way of finding out qualitative information. By this I mean understanding who calls and why. I've discovered;

  • That people who call are qualified buyers...i.e. they have already made up the mind 80% of the time to use this provider if they need a solicitor. This is because they are already convinced of expert status through the content.

  • They want to see you today or tomorrow. They are in a hurry once they have decided to act.

  • That I need to increase my content to include certain search terms for which I am not ranking so that I can get even more callers

 

If I can do this part time in the evening, then maybe someone who is paid to do marketing at your firm could do it too?

Here are my results on Google. Bear in mind that positions 2-7 are out of my hands because I cannot have a duplicate Google Places listing for SolicitorsInBournemouth.com as it would affect the solicitor's website that these callers are diverted to. (You knew that right?)

site=SolicitorsInBournemouth.com Google Position
Pre Nuptial Bournemouth 1
Divorce Solicitors Bournemouth 5 and 8
Solicitor Bournemouth 10
Solicitors Bournemouth 9
Solicitors in Bournemouth 9
Lasting Power of Attorney Bournemouth 1
Probate Solicitors Bournemouth 3
Wills and Trusts bournemouth 1
Conveyancing Bournemouth 11

Notice they are all local searches with the word Bournemouth in them. Local clients are what I am looking for. I have focussed on specific services to get people who are ready to buy i.e. lasting power of attorney, divorce, wills and trusts.

I guess if you invested your time or even, £500, £1,000 or £5000 for someone else to do it and you get back £20,000 in year one it's worth doing. Internet enquiries are only going to grow over time.

One trick that is worth knowing is that you can get two websites showing for local searches which means two bites at the cherry. You probably have an existing website that is getting calls, so why not have another?

Look at the top five results for inheritance solicitors Bournemouth!

All callers will be calling the same firm if they click on any of these first five results.

I want you to have the confidence that you can do this. You can become the local expert. You can find many more clients. As Nike used to say..Just do it

 
Increase Your Value With Packaging

Here's a short video I did with an example of how packaging can double the price of something.

I don't have much structure to this video, it's more a "question poser" to you.

http://screenr.com/Xce

Maybe it will help you get valued for what you do when you help change people's lives for the better.
 

Email Disasters I Keep On Getting

Help...I've got an email disaster...

I write all this stuff and it's a disaster because only 47% of people open it and only 11% click on the links!

That means 53% of people aren't acting on my emails!

Are your emails getting treated like this? Like rubbish? Well the above "story" may or may not be true...but it's how most emails get treated...like dirt.

Most emails don't get opened ecause either the subject line is useless, the preview paragraph is terrible, or you have just no goodwill in the bank with your list of prospects and that's because you don't send valuable stuff.

If you are sending out emails and you know that people aren't opening them, the good news is you can improve your results by improving these factors.

I'd be happy to hear about what emails you are sending out to your list because I'm betting that you don't do much email marketing? Or am I wrong?

(Maybe you can put me on your list so I can see what you send).

And if you want me to write an email for you send me one you are going to send out and maybe I can improve it and we can have an email face-off. (See I'm trying for more goodwill from you ;-)

BTW - if you send out an email and 53% don't open it - send it again with a different subject line to those that didn't open...another 15% will open it.

I did a couple of videos on email marketing -

part one

http://www.screenr.com/iiB

part two

http://www.screenr.com/8wB



Testimonials Are Your Number One Marketing Tool

I've seen some nice testimonials on your websites.

There are even some video testimonials! Good work.

Do you know why it's good you put testimonials on your website?

  • Testimonials are social proof that you do what you say you do
  • They are a good place to encourage other people to offer testimonials
  • They provide fresh and quality content to your website

You should have a page on your website that is named Testimonials.

You page name should be like this www.YourDomainName/Testimonials

You should link this page to your Google Places account and ask people to leave a testimonial for you.  (They just need a Google account to do this). Alternatively you can ask them to review you on many of the review sites such as Qype.

At some point Google may start taking testimonials from your website and using them in the Google Places accounts.

In any case, the more testimonials you have the better. They are a great way to get people to visit your site and convert visitors to buyers. And testimonials on review sites will help boost your ranking online.

A lower ranking site with more testimonials can convert more people into clients than a higher ranking site with no testimonials.

Here's a general video I did about testimonials  http://screenr.com/pjd




Can You Create The Solicitors Firm You Want?

I was speaking to a solicitor who complained about his clients
always asking for discounts and always questioning his value.
(Even his "best clients").

He blamed the price comparison sites for driving prices down. I asked him, "Who let's your clients treat you like this?" He thought about it for a moment before replying...

"I do," he said.  Now let me ask you...


Do you accept every prospective client that comes along?

Do you accept price hagglers?

Do you accept people that don't take your advice?

What sort of firm are you going to have if you do accept people that you don't really want?

How hard are you going to work to fill your books with clients that don't want to pay you what you are worth?

If you have to beg or even worse, pay for leads from middlemen how does it make you feel?

The truth is that businesses fail because they don't know how to market not because they don't know how to deliver.

When marketing is good you can set your own price. You can send problem  clients elsewhere. You can increase prices until you hit a diminishing net return.

The goal of your business is;

Maximum Profit

In Minimum Time

With The Least Work


You may want to do lots of work and spend hours over it but that's a personal choice, not a business choice.

Some people say you'll never get referrals if you charge high prices. Well let me ask you this.

"If you have great clients that pay you what you are worth what type of referrals are they going to send your way?"

That's right - more people like them.

And if no-one refers so what - you've got a firm of high value clients all paying you the money you deserve. Is that so bad?  You just keep marketing to find more.

But the fact is that if you choose to be cheap - then you'll get cheap referrals and if you choose to be premium...you will get premium referrals.

Ultimately you are responsible for the type of clients you get. And if you do it right you'll get good ones. And then if you serve them right and keep them loyal they'll stay with you for years.

There's only so much you can take from Tesco Law, tighter regulations and increasing insurance premiums.

Taking the path of least resistance and doing nothing is no way to live your life.

Do nothing, say nothing, be nothing.


Wouldn't it be better to be the highest price firm in town?
To walk around proudly because of the value people see in you?
To give your family what they want when they want it without having to make excuses?

You can create any life, any firm you want.

And you don't have to work all the hours that God sends.

Because you just have to apply the right knowledge at the right time. And then Systemise it.

Turning your business into a system that means you can reduce costs, speed up service and make more profit is the only way to make as much as you want for as little effort as you want.

That's right. For as little effort as you want. You don't think Warren Buffet works
harder than a scaffolder do you? If it was down to hard work, labourers would be
stinking rich. But they're not.

The people that make the money have a short-cut. They have the their system up and running in a couple of months.

Do you want to create your own system. Or do you want to rely on luck?

Here's my  video about uniqueness for solicitors..

http://www.youtube.com/watch?v=T1bIksn0BAY


 

Pay Only For The Leads You Get Not The Space You Buy

 

I thought you might like to see this. It is the advert designed to get calls from a local paper. Click on it for a bigger image.



The paper is charging £7 per unique call which  I think is really cheap. (But then I negotiated it!). I wonder if you could do a pay-per-call deal with your local paper?

This is where you only pay for calls that are generated rather than for "space".

If you can, then I can arrange the tracking of the calls for you, (including call recording)
so that you can assess what you could do better. 90% of callers to this were women and of those 50% were getting second opinions and all mentioned the advert was the reason they called.

How many times could you turn £7, £10, £20 into £97?

If you have never asked your local newspaper  why not ask them next time they call you?
The principle will work for any media you can  get your hands on. Radio, magazines, e-newsletters...

Just get the price you think it is worth sorted before you make the connection with the media owner. PS There are a couple of improvements I can make to this advert  - what do you think they are?
 

 


Yellow Pages or Google it?

Find the Yellow Pages, find the category, scan the adverts, choose the advert, make the call/s, put the Yellow Pages back and wait for the client pack to arrive, read it, go online, check the website, read the reviews and call.

Google it, look at the website, see the reviews, get all the information you want fast and call.

Today is not 9-5 and Yellow Pages. it's 24/7/365

People buy when they want to buy not when you want to sell.

And if you haven't got your website onto the first page of Google for hundreds of search terms then get a move on.

Either way you've got to do it because the internet is the future.

But then you already knew that didn't you? So grab the training here.

 


Do You Sell What Your Clients Have Bought Or Are You Letting Them Down?

When someone buys something from you do you make it absolutely clear what will happen from that moment onwards?

The reason I ask is because if someone doesn't know when they will receive your service and how it is going to be delivered, they will almost certainly have to check up with you.

This takes up your time, makes the client unhappy and doesn't make for referrals and positive reviews.

What do you do to make sure someone understands what it is you will deliver as a service?

I guess this is basic stuff, like answering the phone well and making sure everyone knows the portfolio of things you offer.

But it's often the basics that are overlooked in life because a) people assume everyone knows and b) most people are only really concerned about their own job.

The best thing you can do to improve how you operate is to record all the phone calls coming in to your firm, listen to the recordings and then ask staff to listen to them.

There'll soon be a list of things you can do to convert more enquiries into leads and service your existing clients better.

I guarantee it.  Here's something about service quality you might like to read.

 

Looking For New Legal Services To Market To Your Clients?

Someone complained to me the other day that they "didn't have any new services to market to their clients."

I asked them if every client knew about every service they already offered?

The answer was "No".

"Then you have new services to market" I said.

Watch the video http://screenr.com/KAA


 I've been hearing clients talk about their experience with solicitors.

(The beauty of call recording as research!)

Many of them have explained they are not sure if they are getting the right service and advice.

I think this is a natural response from some clients.

They may have been expecting a different service when they engaged their solicitor. Or they may not have expected it to be "so expensive". Or they may have made the wrong choice of solicitor in the first place.

Perhaps it's worth looking at making your services "checklist-able" so that clients know exactly what they will get.

(Make sure you add in everything you do and when prospects ask "Why should I choose you?" you can show them why. Think compare and contrast).

And secondly, perhaps it's worth creating a "second opinion" service on a fixed fee that reviews other solicitor's work.

Ethically, some solicitors may not be comfortable about this.

And I know there are some that specialise in going after other firms.

But I know there are probably a percentage of clients that would like a non-confrontational second opinion, (and may transfer their business over to you).

A belt and braces approach appeals to people.

So why not offer both?


Are You Using Video To Market Your Firm? You Don't Have To Be Spielberg...

People watch television and go to the movies.

Videos work because they use visual and audio elements to persuade.

And the good news is you don't have to have an expensive camera and set up to make videos.

One video I did has now 500 plus views and it didn't cost a penny to do.

Here it is...

http://www.youtube.com/watch?v=39f8XaH_sVE

And how about this as a way of telling a personal story...

http://goo.gl/JnvLX

I hope this has given you a few ideas about how to use video in different ways in marketing your law firm.

If you want more details on how I do these videos let me know.

And it only takes 4 minutes from uploading a video to getting it on to Google.

Here's the proof http://screenr.com/3Bl


Are you a marketing expert? Try reading this one and a bit page PDF to find out

http://www.greatlegalmarketing.co.uk/sitedata/Misc/Solicitors_Track_Leads.pdf

If you can pat yourself on the back after this then BRAVO. If not, it's pretty easy to make a fresh start.

(Got a pen and paper?)


Google Yourself Because Everyone Else Is

Have you checked your own online "brand" recently?

After all Googling you is the first thingmany people do when they talk to someone new for the first time.

Try Googling yourself. What do you see?

If you aren't happy about it you are going to have to do something.

I did it to my name and found I'm ok with the results.

I even found an article I wrote for Estate Agent Today which has been read more than 800 times that I'd forgotten about. http://www.estateagenttoday.co.uk/news_features/Boyd-Butler-Blog2

And if you have no online presence at all that's great...you can create whatever brand you want starting this week.

You can become the expert in your town/city before the summer holidays. Here's how http://goo.gl/Nys0n

Take a look at Sole Practitioner Paul Hajek's results http://goo.gl/IWlKe

Paul gets so much more business by having a good online personal brand. (He's getting so good he's now even teaching others how to do it!)

 
12 Questions You Must Ask Your Staff - It's better than an appraisal form

(Here's what 105,000 employees said about managers as coaches).

12 Questions You Must Ask Your Staff.

I'm not one for form-ticking appraisals.

But I think these questions help elicit the truth. And once you have an honest answer, you can give your honest coaching and leadership pep-talk.

I wish I'd known this when I had 60 people to manage. It would have made life much better for all of us.

 


Getting A Systematic Referral System In Place For Solicitors

Here's the short video on referrals.

http://screenr.com/KAA

Nothing is better than getting a pre-sold prospect to call you after being referred by one of your best clients.

So if there's nothing better why not try and increase the number of referrals?

Here are the categories of businesses you should get referrals from;

Accountant | Financial Adviser | Printer | Web Design | Banking | Mortgage Broker | Graphic Design | Computer Support | Telecoms Provider | Office Supplies | Photographer | Insurance Broker | Electrical Contractor | IT Consultant | Marketing Consultant | Florist | Builder | Security Products | Architect | Cleaning Services | Signage Company | Travel Agent | Decorator | Business Advisor | Promotional Gifts Company | Interior Design | Surveyor | Telephone Systems | Car Sales | Computer Sales | Car Sales | Internet Services | Public Relations Company | Alternative Therapists | Events Organiser | Health Insurance Broker | Plumber | Office Machinery | Office Furniture | Car Servicing | Health and Safety Consultant | Will Writer | Estate Agents Residential | Commercial Letting Agent | Caterer | Landscaper | HR Consultant | Hotel | Employment Agency | Carpet Cleaner | Utilities Broker | Couriers | Car Hire | Car Leasing | Gardening Services | Wine Importer-Merchant | Mobile Phone Retailer | Jeweller | Book-Keeping |Removals/Storage | Secretarial Services |Personal Trainer | Hypnotherapist | Dentist | Private Doctor | Private School | State School

Want a copy of the letter that gets referral partners on board for one of my property clients (not a law firm)? Just ask.


How To Position Yourself As A Legal Expert.

Let me ask you,

“Has your doctor ever called you at lunchtime asking if you are ok and recommending treatment for flu?”

No, because Doctors don’t prospect.

They don’t waste their time trying to second
guess that you may need treatment on a
particular day and that what they have is the cure.

You go to the doctor when you are sick.
You go to the doctor because he’s the expert,
you trust him and you know where to find him
when you need him most.

“A flower does not chase the bee.”


Which is why you must download and read my
report on How to Position Yourself As a Legal Expert.

You can get it right here.

 


Publicity is FREE, powerful and will turn you into a local expert.

And your kids will love it too...

One of the best ways to get media coverage is to start sending out regular press releases to your local media.

It’s cheaper than advertising. It’s probably going to be read by more people. And it’s powerful.

But where do you start?

The key is to think of all the things that are newsworthy. You’d be surprised at what local media will pick up. You'll find a couple of examples and a list of things that can get you coverage. Click on the Solicitors Marketing Through PR Link. http://goo.gl/QTaVr

Send me your successes!


Here is something about Positive Attitude.

You'll never achieve without it so please
read this.

http://www.greatlegalmarketing.co.uk/solicitors_business_development_attitude

 

Video Testimonials are a killer tool.

59% of all internet traffic is people watching video.

People now watch more You Tube videos per day than they watch TV in the UK.

Video is seeing, hearing and believing.

Which means you must use video for testimonials as soon as you can.

Just like this lawyer video testimonial my client received and is now using to secure more business.

And when there is nothing stopping you, then why not start today. Because if a six year old can film something and upload it to the internet, then so can you.

If you are a videographer, then you already know what to do. But if you are like 99% of lawyers then start out with the simple KODAK Zi8 video camera or equivalent.

For around £70 you can get a camera that will record decent enough audio and video to upload on to the internet. It's a simple point and shoot camera with an inbuilt USB, so no messy cables.

And all you have to do to shoot a video is ask your very happy client three simple questions and record his response. Practice this with your colleagues in your firm so you get better at asking the questions and your colleagues get used to seeing themselves on film.

Asking three questions will mean that your video testimonials are to the point and get across what you want to get across.

Asking something along the lines of;

What do you look for in a legal firm?
How did we help solve your problem?
What would you say to anyone thinking of using us?

This will get the answers you need to be on film and will take no more than five minutes to get done. And make sure they are no longer than 2 minutes to watch.

Easy to do, absolutely necessary and massively powerful.


Time for something different.

For those that prefer to watch - here's the video

Do you want to get publicity in the local paper?
Do you want to make an offer that gets your phone ringing?

Do you want to do it for Fr*e?

You can make legal services a bit more
exciting by linking them with big events.

Clutton Cox did it and made quite a few bob out of it.

This was the publicity they got in their local paper.
http://www.greatlegalmarketing.co.uk/di/235506


If you wanted local publicity you could easily say something like...

Get Your Conveyancing With Us And If England Win
The Rugby World Cup It's FRE*.

How it works?

You take in the £2000 for conveyancing and insure
this £2000 for £250. If England wins the Rugby World Cup
the insurer gives you the full £2000 to pay back the client.

Why not go out to all the Estate Agents in your area and
get them to offer it? It's a bit of fun, it makes people talk about
you and who knows...maybe there's 20 grand out there waiting for
you to pick up?

This type of offer can work for any service and any event e.g. A Brit Winning Wimbledon, Manchester United doing the treble, Arsenal winning a trophy (sorry Paul ;-) There's a list of events below you can choose from.

Or choose something to do with your local professional football or rugby club.

 

Get Your Website Mobilised TODAY.

(Want to see a tipping point as it happens? Look at global smartphone penetration this year... Latest data on smartphones from Canalys uncovers a global leap in smartphone use as sales of smartphones rise 83% year-on-year. In the first quarter of 2011 over 100m mobiles with smartphone capabilities were sold.)

What does your website look like on a smart phone?

I talked a little the other day about how you want to make sure your website can be read easily on a smart phone/Ipad etc.

If it's not optimised you risk people abandoning your site (in less than a few seconds). And that means fewer calls and fewer new clients.

Here's a tool that can analyse your website to see if it's optimised already. (You never know maybe you've got a great website designer that knows this stuff).

http://ready.mobi/launch.jsp?locale=en_EN

You put in your URL and email and it sends you a report back.

(check the email report isn't in your Spam box after about 10 minutes).

If you haven't looked at your site on a smart phone or Ipad then you want to. If you want to get more clients get a mobile optimised site.

No-one (apart from smart people like us) is really looking at this but it's going to be BIG. So it makes sense to get this organised now rather than play catch up.

It's us against the rest...let's take over the mobile search space before your rivals have woken up.

Here's some more info on Mobile search...

http://www.greatlegalmarketing.co.uk/sitedata/Misc/Mobile_Marketing_Magic.pdf

Existing clients will want to be able to see your mobile optimised site too remember - don't let them think you're stuck in 2009...

 

( I can help with this if your website designer can't - you see there's a secret way of getting a mobile optimised website that could work for less than £100 but I can only tell you if you get in touch.)

 


OH MY GOD I’VE GOT TO GIVE A PRESENTATION.

 

Every person in business has to present at some time or another.

If you’re selling, you have to do it every day. If you’re the boss, you’re doing all the time. Many people get nervous about presenting and speaking in front of an audience. Most people would rather die than speak in public!

Well, you are just going to have to get over it, because being a good presenter, and even more importantly being a good performer is an absolute must if you want to maximise your business.

This is because speaking to large groups of people means large groups of potential clients. Here are 19 great tips for presenting. Read them and use this like a checklist when you have to give a presentation.
http://www.greatlegalmarketing.co.uk/sitedata/Misc/OH-MY-GOD-I-Have-to-Pres-1.pdf
 

 
In thisTender there may well be a need for the technical and service GENIUS of a law firm to be demonstrated.

Because technical aspects are usually given. It's the service that matters.

I think that you should be gathering PROOF that you do what you say you will do
devising a Unique Selling Proposition and making it difficult for the prospect to come up with any objections that you haven’t already answered in the Tender Document

In other words think like a client. (TLC).

This is worth a lot of money if you pitch for business from tenders and companies.

http://www.greatlegalmarketing.co.uk/sitedata/Misc/GreatLegal-Marketing-co-uk.pdf

 

Many people assume wrongly that competition brings out the best in people.

And the Darwinian "survival of the fittest" is often used as a scientific justification of this type of approach. But does competition really help your law firm internally?

When someone wins - someone loses. And 99% of people have been taught they
if they are not winners they are losers.

Prevent the...

 
"Why should I bust a gut, I'm not a legal partner
so I ain't gonna earn more out of doing this!"

from happening.

READ THIS.
 

Can Anyone Make £35,000 A Year From New Clients? Probably.

But they might have to send out a hundred letters to do it including licking the stamps.

Check this out

 


It's OK To Fail

I love this video

http://www.youtube.com/watch?v=45mMioJ5szc

 I'm a great believer in having a positive attitude. And it's attitude that gets us our success in life. But did you ever study it at school? Were you ever taught it? Nor me. I've had to develop it over years...

I remember writing this some time ago. Thought you might like it. Comments always welcome.

http://www.greatlegalmarketing.co.uk/solicitors_business_development_attitude

 


Robert Cialdini wrote a great book called Influence.

In it he explains why people do the things they do and how you can be aware of the psychology of persuasion.

It's not hocus pocus stuff or manipulation. It's just a brilliant book that highlights six factors that influence everybody, including you and me.

It's worth getting because you need to know if you are being manipulated and you need to know how to defend yourself. Here's a little summary for you.

 
 
Voicemail...don't you just hate it?

So let me ask you...what's is your voicemail like?

Is it...
"This is Boyd Butler, it's Tuesday,
your call is important, I'll call you back blah blah?

Or does it reflect your uniqueness, personality
and ability to offer value.

Does it make me think? Or promise something?
Or reflect your quote of the day.
Or offer a guarantee?

Think about your voicemail.

(And your out of office email message. Which
is still not cross-selling).

Everything that communicates is marketing.

Use it to your advantage by giving value always.

So if your voicemail stops hearts with boredom
- why not change it?
 
Do You Work With Estate Agents?

If you do maybe you can help them sell more properties?

Here are some ideas that you can print off, send in a letter and mention you'd like to buy them lunch.

http://www.greatlegalmarketing.co.uk/sitedata/Misc/The-50-marketing-tips-for-.pdf

{C}By Boyd Butler
By the way if you want a flat roof repair or a new flat roof in Reading or Tilehurst, I promised to mention http://www.ParkLaneRoofing.co.uk -
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